Archive for the marketing Category

INFOGRAPHIC – how long should your post, url, blog, podcast, be?

Posted in communication, marketing, technology on 10/27/2014 by mark novelli


Brilliant Ad from Apple

Posted in creativity, marketing, story, technology on 12/19/2013 by mark novelli

3 questions to ask your marketing team

Posted in marketing, story on 09/23/2013 by mark novelli

Great thoughts (again) from Seth Godin. These questions could help guide almost any client conversation (and others)  when deciding on what story to tell:

Three questions to ask your marketing team

(or your business development team, your fundraising team or your pr folks)…

1. Who are you trying to reach?

If you say you are trying to reach everyone, I’ll know you’re likely to reach no one. How specifically can you identify the psychographics, worldview and needs of the people we seek to change?

2. Why do they decide to support us?

In order to earn the donation, make the sale, generate the buzz, we need to change people somehow. When we change them, what happens? What story do they tell themselves?

3. What do you need in order to make this happen more often?

What resources, tools or facts need to be present for this to work for you? What do we have to change about our products, our services or our people? How do you know?

20 somethings switch media 27 times per hour

Posted in marketing, technology on 04/11/2012 by mark novelli

A recent study found that 20 somethings (digital natives) switched media (from smart phone to tv to tablet to computer and back, etc). about 27 times per non-working hour. This is 35% more than older “digital immigrants”.

The article explores what this might mean for advertisers. The question it raised in me is, what does this mean for teachers and media creators?

It also reminded me of this scene from Portlandia.

Read the full story here.

[ht: michael novelli]

First Car Story – creates an animation of your story!

Posted in creativity, marketing on 03/28/2012 by mark novelli

Just ran across this site by Subaru. You answer some questions about your first car, type in your story (and can narrate it too), pick a soundtrack and it creates an animation of your story! Pretty cool and creative marketing idea. Not sure I know a ton more about Subaru or am more interested in buying one, but I had a lot of fun making this. On the other side, I AM talking about Subaru – that probably counts for something, right? Here is my video – now go make your own!

Is Marketing is Dead?

Posted in marketing on 09/13/2011 by mark novelli


Love this post by Michael Hyatt about how marketing is maybe not dead, but drastically changing. He bases his thoughts on Seth Godin’s book Tribes. I agree with Michael that it is a must read if you are serious about building an enduring career as a creative.

Here are some highlights:

  1. Discover your passion. Marketing is the act of sharing what you are passionate about. Nothing more. Nothing less.
  2. Volunteer to lead. Marketing is really about leading people who already want to follow. They just need a leader to take them where they already want to go.
  3. Be generous. The old marketing was about taking from people. As it turns out, “It is more blessed to give than to receive” (see Acts 20:35) is a brilliant marketing strategy. When you lead by serving and by giving, people follow.
  4. Provide a way to communicate. People need a way to communicate. They need a way to share their stories.
Thanks to Michael Hyatt for this reminder. I am really thinking through what this means for IMAGO.

Very creative use of a QR code!

Posted in communication, marketing on 07/05/2011 by mark novelli